Interactive Virtual Reality Driving Experience for Audi at Goodwood FOS
Goodwood Festival of Speed, is billed as the largest motoring garden party in the world and has returned 23rd – 26th June. We’ve partnered with Vertical Productions to produce an interactive virtual reality driving experience for Audi UK that puts Audi Sport Le Mans racing driver Olly Jarvis behind the wheel.
The VR driving experience can be found at Audi’s ‘Home of quattro’ area. As visitors wait to test drive a range of Audi quattro cars on an exhilarating 4×4 course, they can experience their own race in this interactive experience.
“We were keen to provide an interactive experience in the quattro area while people waited for their test drive, and what better way than to give them a chance to take part in a virtual reality race where they have to make quick decisions just like a professional racing driver. The experience Visualise and Vertical Productions have created has delivered on all of our expectations and we can’t wait to see people’s reactions at the festival.”
Karen Boulton, communications manager at Audi UK
Wearing Oculus Rift headsets, visitors have the opportunity to choose which car they race in – either the Audi R8 V10 plus or the Audi RS 6 Performance. Once the race has begun, viewers are faced with making key driving decisions at two different corners on the track. In slow motion we filmed alternative outcomes to show if the decision has been right – or wrong.
“This project really highlights the immersive possibilities of virtual reality. We were tasked with creating a project that gave people the opportunity to experience Audi Sport while waiting in the quattro area. Audi have a history of creating innovative and forward thinking cars, so we had to work to create an experience that brought the drive to life.”
Henry Stuart, founder and CEO of Visualise
The resulting experience contains immersive elements, with rumble bass, motion chairs and binaural audio, as well as interactive components, giving users the chance to make the kind of decisions that racing drivers have to do from instinct.