360° driving experience for Mercedes AMG GT

Visualise and Mercedes create unique 360° driving experience at the Laguna Seca race track


Key Facts

Client: Mercedes
Deliverables: iOS & Andriod
Location: Laguna Seca Race Track, California.

The Challenge

Less than one month after the unveiling of the new AMG GT at the 2014 Paris Motor Show, Visualise was given the opportunity to take car enthusiasts for a hot lap around Laguna Seca race track. Considered by many to be a direct competitor to the popular 911 Turbo, Visualise competed with journalists to get their hands on the car for its first press event. With limited time to set up the 360° shoot of the AMG GT, Visualise was challenged to create a dynamic car experience that would best, showing off extreme car handling in 360°, from various car angles, while still being comfortable for users.

The Results

The experience allows users to jump from camera to camera viewing different dynamic angles and hover over the road as a Mercedes AMG GT is driven to it’s limits around Laguna Seca race track in California.

The above video shows the solo lap where Chris Harris reviews the car as he is driving it for a lap of the iconic Laguna Seca race track. We also shot a second video which has him racing an identical GT against five time DTM Champion Bernd Schneider, which you can see here: Chase Lap.

The content was released on the web-player you can see here and also as apps on the App store for iOS and on Google Play for Android.

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