Lamborghini Huracán Virtual Reality Experience

Visualise partnered with Samsung to create an immersive Lamborghini Huracán virtual reality experience.

 

Key Facts

Campaign: Lamborghini Huracán Virtual Reality Experience
Client: Samsung
End Client: Lamborghini
Deliverables: 360 Video, Android App, Samsung Milk VR, Samsung Gear VR
Location: 2015 Geneva Motorshow
Project Date: Spring 2015

The Challenge

Samsung approached us to create a virtual reality experience for the Samsung Gear VR of the Lamborghini Huracán LP 610. Launching at the 2015 Geneva Motorshow, attendees are given the opportunity to take the impressive $237,250 car for a virtual spin along the Amalfi Coast.

The Solution

The viewer is taken on a journey through the scenic Amalfi coast in the South of Italy where they feel the rush of driving alongside a popular racing driver. They get a sneak peak into his amazing life, as he drives them at breakneck speeds from his beautiful coastal villa through the sweeping roads and towns of Amalfi, Sorrento and Positano, ending up at the famous Imola Racing Circuit.

The Results

Visualise have created this truly breathtaking experience by using the latest 360 binaural sound technology and positioning the viewer so the user can see the interior detail of their Lamborghini Huracán and drive alongside the super car test driver.

This 360 video experience is now live on Milk VR in North America, and can be experienced using Samsung Gear VR headsets very soon.

Learn more about VR in auto from Visualise





Category

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