With partners Amaze Digital Agency and Rewind FX, Visualise developed this incredible new virtual reality (VR) driving experience for the new Lexus NX campaign, ‘Striking Angles’.
Using the latest, positional tracked, Oculus Rift DK2 headsets consumers are able to virtually experience the car via an immersive and interactive car configurator, allowing users to create their own NX by selecting from a range of features.
Consumers also have the opportunity to enter into a virtual driving experience, to test-drive the car through a multi-dimensional urban landscape and to experience the NX in a truly unique and personal way. It makes up a key part of the Lexus’ launch campaign, Striking Angles, which announced its partnership with will.i.am recently.
Working closely with Oculus Rift, the technology took the team six months to build and as a digital first for consumers and for the Oculus Rift DK2 system, the NX driving experience pushes the boundaries of the technology and presents an innovative approach to car buying.