Top Gear 360° tour – Mercedes SLS AMG Black

Take a unique 360° tour around Top Gear’s track with The Stig in a Mercedes SLS AMG Black


Key Facts:

Client: BBC Top Gear
Deliverables: 360 Video for Online and Dedicated 360 App
Location: Dunsfold – Top Gear Test Track
Project Date: 2013

The Challenge

Capture a lap of 360 degree video with the Stig in a Mercedes SLS AMG Black at Dunsfold for Top Gear.

The Solution

We shot a couple of different viewpoints from the car – bonnet mounted and roof mounted. The stitched footage was built into custom VR players for online and a custom 360 app for iOS.

The Results

The footage was featured on the Top Gear website and on automotive press all around the web. The online player had over 2,000,000 views of the footage.

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