The best 360 photos are still taken from high end ‘traditional’ cameras and fisheye lenses. We have been using and developing the techniques and technology behind 360 imagery since 2006.
Our work has brought us clients that include the BBC, Getty Images, the Olympics, TopGear, Volvo and many more top brands and events. We can capture everything from property and business virtual tours to World Cup finals.
360° Photography is making something of a comeback at the moment for a number of reasons. The first is the need to create a wider range of content for today’s viewer. A blog post or product page accompanied by single images is no longer enough for audiences who have an attention span of 8 seconds and want to be able to interact with content, not just consume it. The second, related factor, is that web applications can now host 360° photography a lot more seamlessly than they used to. On mobile, looking around a 360° image is as easy as moving your phone around you like a ‘virtual window’.
At Visualise, we’ve worked with clients in a range of sectors to create stand-out 360° imagery. In real estate, 360° photography can place a potential buyer in the property, giving them a virtual tour without ever leaving home, particularly useful if the property is on the other side of the world. In automotive, a 360° image from the point of view of the driver can give the viewer an idea of the interior of a car. Want to look down and inspect the details of the console? No problem, zoom away. And finally, at sports and entertainment events around the world, we’ve captured some of the defining moments of our time in stunning 360° imagery. You don’t fix your gaze in one direction if you attend an event, so why should a viewer looking at a photograph?