CG VR Production

CG VR Production

Breaking Boundaries with Interactive Virtual Reality

CG VR Production

Our CG capabilities allow us to build entire environments from scratch in virtual reality and produce full motion videos to any brief. Your imagination is truly the limit. We also specialise in fusing CG and real video, developing simulated and customisable live VR environments.

 

Whether you want to enthral your audience, inspire changes in behaviour or test dynamic models of your blueprints, nothing quite pushes the boundaries like interactive virtual reality.

Interactive VR experiences require computer-generated (CG) content and are built through games engines such as Unity or Unreal.

CG can be used in two main pathways in VR:

Our ability to fuse 360° video with CG means we can create scenes in hyper-realistic detail.

We follow a design-led approach to CG VR production to ensure the interactive content is well thought out from the very beginning. This includes working closely with you to develop your brief so that the final creative idea translates powerfully into the medium of interactive VR.

Our team of developers are equipped with a range of creative software programs to achieve the best possible results, transforming your idea into a hands-on VR product.

Over the past four years, we have created a range of CG virtual reality experiences for top clients, including The Economist, Lexus and Wired.

Our latest internal R&D project takes you to the skies in Santa’s Ho-Ho Hot Air Balloon!

We have worked with teams of 3D modellers at the Economist to bring a destroyed museum in Mosul back to life, lighting, texturing and completely rebuilding a virtual version of the destroyed location and landscape. Since that, award winning, project we have gone on to produce completely imagined virtual world’s for Virgin Media, Inmarsat and even virtual constructions for Heatherwick architects.

Our team is experienced enough and well connected enough to bring any CG VR project to life.

Other Services

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360° Video production

360° Video production

Our core heritage as a studio is in 360 video production for VR. We have in-house VR directors, DOPs, camera…

CG VR Production

CG VR Production

Our CG capabilities allow us to build entire environments from scratch in virtual reality and produce full motion videos to…