Lexus 360 CGI Car Configurator

Lexus Interactive, Immersive, Configurator Demo

This demo was built to showcase how a CGI based configurator can work with 360 degree display. This demo works on tablet, mobile and online. Showing different interior options in this kind of interface gives a potential buyer a much clearer feel for how their choices would look in a real car. This kind of photo real CGI is now possible and combined with immersive 360 technology it could revolutionise how the motor industry builds configurators.