Using VR and AR during the Coronovirus Pandemic
Augmented and virtual reality can connect people to events, products and other people during this worldwide shutdown.
We have had a lot of enquiries over the last few days/weeks about how we can help a broad range of clients with their specific issues related to the CV-19 virus. Without being able to physically visit places or events people are looking for ways of continuing their work with other tools. Straight video is limited, it does not transport you in the same way a VR film does, product photos are limited too, you don’t feel like you really know the product in the same way as you do when it is on your desk in AR. Here we’re going to look at some of the best current uses of the technology in these constrained times.
360 Video Streaming Events
You can setup one, or a number of 360 video cameras around an event, streaming footage to an unlimited number of people around the world. These people can watch with VR headsets, on mobile devices or on their desktop computers.
Uniquely, streaming in VR gives the viewers the feeling of being there at the event, something hard to get from traditional 16×9 video.
Working with our partner Meta Camera, we are able to live stream events in VR in unrivalled quality and have done so for EE, Vodafone, Bastille and many other clients. Check out the EE 5G Network Launch case study for an example.
Augmented Reality Products
For a lot of companies getting products in front of people or in their hands is going to be an issue for a while. Luckily there have been huge steps forward in augmented reality (AR) technology.
Not only are the smartphones themselves able to lean on Apple and Google’s birlliant AR Kit and AR Core respectively, but there have also been huge advances in 3D scanning and photogrammetry.
The result of these technologies mean that you can incredibly realistically place objects, products or even people right in front of you and explore them, see all their detail down to the individual stitches, truly bringing the high street to the home.
Virtual Reality Conferencing
HTC have taken things altogether a step further, allowing their Vive Ecosystem conference to continue by having participants join a completely virtual world as an avatar.
The event is called the Virtual Vive Ecosystem Conference (V²EC) and is uing Engage, the education & training-focused social VR platform created by Immersive VR Education.
Avatour by Imeve is another option for virtual connections to people, this time putting avatars over real-time live streamed 360 video footage.
One of the bigger success stories during the world’s CV-19 lockdown has been AltspaceVR, they are Oculus’ official place to attend live shows, meetups, cool classes and more, all in VR.
We’ve been doing some of our meetings here, it feels so much more real than zoom or hangouts to be able to move around and interact with the world while you are meeting.
There have been some excellent uses of VR and AR already during this crisis and there will only be more as people are forced to innovate, have a look at how quickly the fashion industry has joined in this Vogue article here.
At visualise we are working on using AR and VR on a number of new, CV-19 hit projects, give us a call to chat about yours.