Spark AR Filters
Instagram and Facebook Social AR Filters
Visualise have a team of specialist Spark AR developers, we have built a wide and varied range of experiences for brands and agencies worldwide. We can make experiences that augment people, the real world, track images and more.
We have built experiences that place volumetric captures of musical performances in the home, another where you place a Mercedes on your driveway and more where stunning illustrations come to life through the lens.
One of our more recent projects, with Oskar illustration, brings to life a number of their artist’s images, allowing you to hold up your phone to them and see them subtly animate through the magic of AR. Follow the link to the case study here and try some of them for yourself.
There are a number of different tools available in SparkAR, some of these are listed below.
Spark AR is a powerful tool for allowing you to create augmented reality experiences that are accessed through Facebook and Instagram. These experiences allow you to drastically modify you or your environment. Tracking you uses the front facing ‘face camera’, allowing content or art to be placed over your face or even for the background to be removed or both.
Using the back facing camera allows you to track image markers or do SLAM (real world) tracking and bring products, people or things in to your own environment.
For recognising flat surfaces you can use the ‘plane tracker’ and place objects, like this pimped up G-Wagon we produced for Mercedes in Spark AR.
This means you can place objects on the floor of any room, on tables, the ground outside… Any flat horizontal surface. The tracking is good too, allowing you to walk all around the object and even scale it up or down.
Head to our case study to find out more.
SparkAR can now also be used for object recognition, although we wouldn’t recommend using something like an ice cream!!
3D models can be loaded in to spark and then if the camera recognises them they will be tracked and animations, information or text can be associated with the object.
This can work really nicely for products to allow for key features to be called out and encourage informed sales.
A great feature in Spark AR is it’s ability to remove people from their backgrounds when using the front camera. This can be combined with any other effects too.
This allows you to ‘transport’ people to other places, it’s actually a really complex technology and something that WebAR struggles with.
Perhaps what Spark AR is best known for, face effects track your face and features and allow you to add any kind of creative on top. This is used extensively for the cosmetics industry to simulate different looks/colours etc and also for a host of other fun, silly or artistic styles.
You can also segment the hair alone, change it’s colour (hair segmentation), add facial hair, glasses, ears, hats or even just replace the whole head!
Hand and Body Tracking
A recent development is the ability to track people’s hands and body’s and add creative effects.
While there are a lot of great features in Spark AR, it’s worth flagging the main issues too:
There is a 4Mb file size limit to a Spark AR filter. This is single handedly the most difficult part of Spark to work around – it means assets have to be heavily compressed, it means video segments or audio needs to be short and often you need to be creative to get the best out of the platform.
Facebook is quite sensitive to overt branding being used on Spark AR, filters will be blocked if there are brand logos over them, there are ways around this, such as having logos that are ’embedded’ in the scene or tracked to a face or object. In their words ‘logos must be integrated into the scene of the effect’.
As with branding, any text must form a natural part of the effect/filter, rather than plastered on top. The text should also not be a link or something that encourages people to go somewhere else!
Although not specifically mentioned by Facebook, if your filter features another person’s face it is unlikely to get approved. For example if you made a filter with the selfie from the Oskars behind you then that would not get approved!