FIFA World Cup™ Brazil in 360
Visualise was commissioned by Getty Images to capture all the action from the FIFA World Cup in Brazil. We also built an interactive, HTML5 based interface for showing the immersive 360° content from the tournament.
Two of the images shot were giant GigaPixels showing the opening game and the final, allowing users to zoom into the crowd and tag themselves on Facebook, driving social traffic and post-event fan engagement.
For the duration of the tournament we will be editing and adding 360 content to the interface, giving fans behind the scenes VIP views.