British Army VR Recruitment Experience

Visualise and British Army create a unique VR recruitment experience for potential recruits.

 

Key Facts

Client: JWT / Capita
End Client: The British Army
Campaigns: Army Vision and With Heart. With Mind
Deliverables: 4x location shoots, custom App for Samsung Gear VR, Youtube 360
Location: UK
Project Date/: Spring and Autumn 2015

The Challenge

Create a world’s first VR recruitment experience for The British Army. Using the latest developments in 360 content production, show the thrill and excitement of serving in the forces from a first person POV and drive an increase in applications to join the Army and enrol in officer training programmes.

The Solution

Urban Combat Training

Taking place at Copehill Down, this film follows a small team as they train to enter a secure a house in an urban setting. From listening to their battle orders, to scaling the walls and breaching the house, this shows potential recruits what’s expected of them.

Adventurous Training

Adventurous training helps to build teamwork by putting soldiers into an adrenalin filled situation. It’s also normally great fun. This takes place on Crib Gough – a knife edge trail on top of Mount Snowdon in Wales. Users follow the narrow trail behind the instructor and are given lots of prompts to ‘watch your step.’ Watch on YouTube 360

Challenger II Tank Training

This experience places the viewer in the heart of the action next to the commander on the machine gun turret. An adjacent tank fires it’s cannon and machine gun while they keep pace travelling over the Salisbury Plains.
Watch on YouTube 360

Army Parachute Training

Parachute from a C-130 Hercules tactical transport aircraft at RAF Brize Norton, in Oxfordshire

Watch on YouTube 360

“By using the virtual headsets, people will be able to step straight into an exciting real-world scenario of volunteering with the Army Reserve and the huge variety of challenging roles there are to choose from. Introducing virtual reality technology is just one of the ways that the Army is transforming the way it recruits.”

Major General Chris Tickell, director-general of the Army recruiting and training division

 

The Results

Following the VR recruitment drive the Army Vision films contributed to delivering a huge number of Reserves applications and a 20% increase in awareness that the Army Reserve is recruiting.

Reserves applications up 65% in February and 41% in March compared to the the same months last year.

Coverage across national TV online and print news, including; Sky News, ITV, Mail Online, The Drum, Evening Standard, The Next Web, The Independent, Event Magazine, and The Telegraph

Interested in how VR 360° videos can help your HR requirements? Get in touch below.


Category

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