Kasabian in 360

Virtual reality gives music fans the chance to be onstage with Kasabian.

 

Key Facts

Client: O2 and Columbia Records
Deliverables: 360˚ video, binaural sound, Samsung GearVR app, HTLM5 web player
Location: O2 Academy Brixton
Project Date: Winter 2014
Awards
WON: 2015 BIMA Awards – Immersive
SHORTLISTED: 2015 Lovie Awards: Internet Video: Music & Entertainment
SHORTLISTED: 2015 Epica Awards: Virtual Reality

The Challenge

We partnered with O2 and Columbia Records to create a 360 degree gig experience, to put fans on stage, back stage and in the crowd for a Kasabian gig at the O2 Academy Brixton.

The Solution

We used a series of 360-degree camera rigs and binaural audio microphones to capture the gig from places that fans would never have access to. This allowed fans to view the gig from the drum set, the front of the stage and even in the middle of the raucous, beer swilling crowd, where a waterproof camera rig was a necessity!

“Incredible, immersive experience, it’s like nothing you’ve ever experienced before… I lost myself, it was amazing”.

Mike Pickering, Columbia Records, Vice President of A&R (ex Factory Records and Hacienda)

The next challenge was to get as many fans to see the footage of Kasabian in 360 as possible, we achieved this with the Visualise HTML5 web-player that allows users to view the content in their web-browser, mobile device or tablet.

The hero platform was Samsung’s Gear VR headset, giving VIPs the closest experience to being at the gig as possible.

The Results

An award-winning immersive 360° audio and video experience, putting fans closer to the band than ever before.

 

 

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