Refinery29 Fashionably Bound

Fashionably Bound, an original virtual reality series created in partnership for Samsung with Refinery29

Photographed by Smokey Nelson

Key Facts

Campaign: Fashionably Bound
Client: Refinery29
Partner: Samsung
Deliverables: 3x 360VR films shot on location at Tulum, New Orleans & Berlin, Samsung Gear VR for Milk VR, binaural sound
Location: North America
Project Date: Spring and Summer 2015

The Challenge

Take street style to the next level and visit some of the world’s coolest locations with a group of Refinery29’s stylish friends.

The Solution

Stepping into the world of fashion and virtual tourism, we have used 360 video technology and surround sound to create a truly immersive experience for the fashion conscious. The user is taken on a journey into iconic landmarks, one of a kind boutiques and nightlife locations in a fly on the wall virtual reality perspective.

The uniqueness of this trip is enhanced using gyroscopic camera technology and visual effects creating the feeling like you are truly there with top style icons, DJ Chelsea Leyland and Urban Bush Babes founders TK and Cipriana Quann.

The Results

Fashionably Bound is currently available exclusively on Samsung’s Milk VR in America using the Samsung Gear VR headset, with a pending release in the United Kingdom and Europe.

If you would like to find out how we can transport your audience to another place get in touch below or sign up to our newsletter and keep in touch.


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