VISUALISE were commissioned by Thomas Cook to revitalise their in-store customer experience by using cutting edge virtual reality experiences.
Following a successful initial UK trial at the Bluewater concept store in August 2014, Thomas Cook commissioned VISUALISE to produce a range of immersive, VR-ready content along with an app specifically designed for The brand new Samsung Gear VR that will provide customers with the opportunity to look before they book their next holiday experience.
The bespoke content features a variety of destinations offered by Thomas Cook, allowing customers to enjoy a range of ‘taster’ experiences, such as a helicopter tour of Manhattan, a trip to the pool at a SENTIDO resort in Rhodes or a visit to the restaurant in a SunConnect resort in Cyprus, without leaving the store.
Marco Ryan, newly appointed Chief Innovation Officer at Thomas Cook, said: “Thomas Cook has a long history of innovation, continually exploring ways to offer unique experiences to the customer. Virtual reality technologies are set to play a key role in how companies showcase experience-based products to their customers, and we are proud to be ahead of the curve when it comes to being the digital leaders in travel. Our use of VR is set to further enhance the in-store shopping experience for Thomas Cook customers, allowing them to make informed decisions regarding their next holiday using innovative technology that effectively lets them try before they buy.”
Embodying its strategy of offering customers a high tech, high touch experience across all Omni-channel touch points, Thomas Cook’s holiday-oriented content is also set to be hosted on the company’s website using VISUALISE’s online player to complement the current, standard video content available for desk top, tablet and mobile devices.
Henry Stuart, co-founder of Visualise said: ‘Virtual reality is changing the way brands showcase their products and services to customers, and it’s incredibly exciting to be at the forefront of that, delivering innovative campaigns for brands like Thomas Cook.
‘With experiences like this on the high street for the first time and headsets ever-more affordable, virtual reality is more accessible to the public than ever before.’