360º Video Production

What is 360° video?

A 360° video is created using a multi-camera system to capture a scene in 360° from a single positions.

360° content is incredibly powerful, allowing the viewer to feel they have been transported to a new place, look around and feel immersed in the environment.

Immersive content can be watched in a number of ways; via virtual reality headsets such as the Oculus Rift, Samsung Gear VR or Google Cardboard, on your mobile or tablet, using the accelerometer and gyro to pan around or moving the image around your desktop with a mouse.

Now that Facebook and YouTube support 360° videos, it means you can ensure your content reaches a wider audience from the thousands to the millions.

Working with Visualise

Our process as 360° filmmakers differs in many ways from shooting traditional film content. As the industry has developed we have almost rewritten the rulebook entirely, developing a new set of tools and techniques specifically for viewing 360° VR content. This iterative process has meant that as a VR production studio we are agile and adept at finding new solutions to complex scenarios.

Our custom set of VR techniques and processes, the Visualise Immersive Pathway (VIP) allows us to make decisions on set and in post that are grounded in our previous learnings and streamlined to efficient production.

This combined with over 4 years producing live-action 360° content and 10 years experience with 360° photography  means your campaign is in one of the safest pair of hands in the industry.

We work closely with our clients to understand and adapt briefs to the 360 medium. We’ll then develop a script and storyboard that illustrates this brief as one of the first steps towards visualising a 360 experience.

We shoot with a focus on achieving ‘presence’, and fundamental to this is creating content that is both comfortable and engaging. Comfort in VR requires particular care and attention. Motion, blocking and technical aspects all need to be carefully planned and executed in order for the user to fully engage and immerse themselves in the world that is created for them.

We have a range of specialist camera rigs – including an underwater rig and 3D stereo solution – that capture full spherical 360 degree film, and we shoot up to 6K and 120Fps.

Our productions are supported by a specialist team, including a VR director, binaural sound specialist, 360 rig operator and project manager.

360 Post-Production comprises of stitching and blending footage to make it as seamless and high quality as possible. Principally, Visualise partners with Nuke, an advanced node based compositing software to edit content. We also use a number of creative programs and software at this point to deliver our experiences.

360 Post-Production comprises of stitching and blending footage to make it as seamless and high quality as possible. Principally, Visualise partners with Nuke, an advanced node based compositing software to edit content. We also use a number of creative programs and software at this point to deliver our experiences.

If you would like to find out how we can help your brand reach a wider audience please get in contact or sign up to our newsletter and keep in touch.