What is 360° video?
A 360° video is created using a multi-camera system to capture a scene in 360° from a single positions.
360° content is incredibly powerful, allowing the viewer to feel they have been transported to a new place, look around and feel immersed in the environment.
Immersive content can be watched in a number of ways; via virtual reality headsets such as the Oculus Rift, Samsung Gear VR or Google Cardboard, on your mobile or tablet, using the accelerometer and gyro to pan around or moving the image around your desktop with a mouse.
Now that Facebook and YouTube support 360° videos, it means you can ensure your content reaches a wider audience from the thousands to the millions.
Working with Visualise
Our process as 360° filmmakers differs in many ways from shooting traditional film content. As the industry has developed we have almost rewritten the rulebook entirely, developing a new set of tools and techniques specifically for viewing 360° VR content. This iterative process has meant that as a VR production studio we are agile and adept at finding new solutions to complex scenarios.
Our custom set of VR techniques and processes, the Visualise Immersive Pathway (VIP) allows us to make decisions on set and in post that are grounded in our previous learnings and streamlined to efficient production.
This combined with over 4 years producing live-action 360° content and 10 years experience with 360° photography means your campaign is in one of the safest pair of hands in the industry.