360 Video Production | 360 Video Services | VR Studio

360° Video - Put people in the moment

360 delivers when it is comfortable, purposeful and well distributed. We plan, shoot and finish premium 360 video that feels natural from first frame to last. Then we place it where it works best – headsets, domes, LED stages, YouTube and socials.

What is it good for?

Events and launches – presence without the plane ticket
Training and onboarding – context beats diagrams
Sport and performance – the view you cannot buy a seat for
Culture and travel – ‘try before you buy’
Brand storytelling – put people inside the story, not beside it
Virtual productions – repeatable backgrounds at massive scales

Our Approach

Comfort comes first in 360 video – we design shots, control pace, and manage seams so viewing stays easy and seamless. Then we finish to a premium standard with a clean stitch, premium grade, and spatial audio. Distribution is built in from the start with headset logistics, YouTube 360, and dome and LED delivery. And we are honest: if 360 is not the right tool, we say so and suggest what is.

How we work

Discover Goals, audience and constraints. We align on what success looks like.
Pre-production Location recce, movement plans, spatial audio layout, permissions and risk.
Capture on mono or stereo rigs, static and moving setups, controlled light where needed. We design for comfort and coverage.
Post-production – stitch, clean up, grade, audio mix, graphics and titles. Reviews in headset and browser.
Delivery and distribution – masters for headsets, domes and web. We handle player builds, headset fleet setup and on-site support if required.

Technical options

Stereo or mono – matched to budget and viewing platform
Spatial audio – ambisonic capture and mix for realism
Movement – slider, cable, drone, vehicle or body mount with comfort rules
Low light – planned lighting or specialist equipment where viable
People and privacy – release management and practical on-set signage

Kit and pipelines

We primarily shoot with our sister company Meta Camera‘s equipment. However, we’ll always use the best rig for the job, sometimes that’s a tiny action cam.

We have a proven process that we use to plan, produce and post-produce all our work.

Post essentials

Seam-aware cleanup – remove rigs and crew, fix warps and parallax
Grade for target devices – tone and contrast tuned for headsets and web
Edit for narrative – ensure that the story flows, hitting key messaging and maintaining engagement
Prep for social / other medium exports

Distribution and measurement

Headset deployment & advice
Web distribution – YouTube 360 and custom players
Event playback – headsets, domes and LED stages
Metrics that matter – completion rate, dwell times etc

Why Visualise?

15+ years in immersive
250+ experiences shipped
Trusted by global brands across sport, charity, automotive, culture and luxury
Our clients LOVE us! We can share some awesome testimonials with you

FAQs

How many shoot days will we need?

Most of our 360° films are shot in one to three days. Shoot days are the biggest single lever on cost, so it’s the first thing we scope: a one-day, two-day and three-day shoot on the same brief can differ by tens of thousands.

There are broadly three levels of production:

Documentary style. The camera goes on sticks and we let the world happen around it. Achievable with a one-person crew, and the cheapest route.
Presenter-led. Someone in each scene talking to camera.
Fully scripted with actors. The most curated, and the most involved.

How long should an immersive film be?

Almost always under ten minutes, and often around five. Immersive films breathe differently to flat film: where a 16:9 edit might cut every few seconds, in 360° the viewer needs time to orient themselves in each new place before you move them. We work to roughly one scene every fifteen seconds.

For VR training we cap at fifteen to twenty minutes. Beyond that, comfort and attention both fall away.

Will 360° video make people feel sick?

Comfort is largely a production discipline rather than a technology problem, and shot properly it’s a non-issue for most viewers.

On every shoot we:

Move forward only, and never rotate the camera for the viewer — they want to turn their own head
Avoid sharp acceleration, braking and any bobbing motion
Use a gyro-stabilised dolly on moving shots

Some people are more susceptible than others regardless of how carefully a film is made, so for public-facing work we’ll always plan a non-headset route in as well.

Where can 360° content be shown?

Four main routes, and most projects use several:

On VR headsets, as a VR film
Online, through YouTube’s 360 player
In a custom web player or virtual tour
In large-scale projection rooms, domes and LED environments at events

We also cut 16:9 and 9:16 versions for social from the same master.

Can you shoot 360° with drones, underwater or in difficult locations?

Yes. We fly 360° cameras on light and heavy-lift drones, use waterproof housings, and work with gyro-stabilised remote dollies for moving shots.

We’ve filmed inside a decommissioned nuclear plant for the European Bank for Reconstruction and Development, and we regularly work in restricted and heritage sites. Our lighting kit is battery LED specifically so it’s safe around collections.

Can you use 360° footage we already have?

Often, yes. If it was captured at sufficient resolution we can post-produce existing 360° material into a headset experience, a web tour or a dome master.

We’ve also rebuilt and enhanced archive material, colourising and animating historical stills, and using AI and VFX to transform contemporary capture into a period setting.

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