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What Virtual Reality can do for Sport

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For millions of people worldwide, the unpredictable, heart-wrenching nature of sport makes it one of the most compelling experiences around. We can help you pull people even deeper into these moments through the experiential force of virtual reality.

Beyond the immersive experience of ‘being there’, VR sport experiences are expanding the narrative around the sporting events that punctuate our lives; It’s one thing to sit in a virtual Nou Camp and watch Barcelona play. But imagine being part of a training session at La Masia before running out onto the pitch with Lionel Messi. Then standing next to him as the Champions League anthem booms out.

The next step will be actually experiencing the cut and thrust of a game from a player’s point of view. There for every crunching tackle, every goal scored, every controversial decision. It’s a fan’s dream. And a referee’s nightmare.

In the world of sport, VR is disrupting how broadcasters distribute programming and it’s even being used by some clubs to train their athletes.

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Sport pivots on the emotional moments it gives fans and VR is fast becoming the most emotionally-resonant way of delivering content. Through VR sport experiences you can powerfully engage fans and audiences in an immersive and meaningful way, bringing them closer to the action and heightening their emotional experience of the sport, the venue, the brand.

Grow audiences

For millions of fans around the world, getting to a match might never be possible. But you can take them closer than ever by transporting them into a stadium and giving each one the best seat in the house.

Strengthen fan loyalty

Create immersive documentary-style content that enhances the relationship between player and fan. Be with them from the training ground to the pre-match pep talk to the big game.

Deepen engagement

Inspire and excite audiences by sharing your club’s history through a virtual tour of your stadium before showing them the view of the pitch from their seat.

Connect communities

Wherever people might be in the real world, design virtual environments where friends can sit next to each other, talk tactics, rant and rave as if they were actually in the stadium.

Transform your training

Create a virtual space where coaches and players can live out real life game scenarios.

Why Visualise?

Our studio has pioneered VR, 360° video and 360° ambisonic sound capture. Putting our technical savvy and creative wit to work, we’ve created all kinds of experiential content for sports industry clients.

We’ve filmed PGA champions in the USA for Taylor Made and took to the mountains for some extreme adventures with Oakley. Closer to the green grass of home, we’ve created a number of immersive experiences for Wimbledon.

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Want to brings fans to the heart of the action?

Talk to us about VR sport today!

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