We have been working on a number of Augmented Reality apps recently but we’ve been particularly excited in how the AR Kit is rendering shoes and fashion items in our AR retail experiments. Have a look at the video below to see the detail on the boot but also how realistically the light falls on it. It is metering the light in the room and then applying that to the boot, on the fly.

These apps are built in Unity and using Apple’s AR Kit, we can also build these apps for Android devices using the AR Core. The tech allows us to track objects at their real size to any location/surface. In this case, a Dr Martens boot, allowing you to completely customise it and then go on to purchase.