Every 9 minutes a child dies from rabies. In Malawi, unvaccinated dogs keep the virus moving through communities. We built a first‑person VR experience to show donors what it takes to stop it and why support matters now.

Client & Challenge

Client: Worldwide Veterinary Service (WVS) and Mission Rabies.

Context: Rabies remains present in over 150 countries. Over 99% of human deaths are linked to infected dogs. In Malawi’s Mangochi district, poverty and limited access to health care leave families and children at risk.

Challenge: Donors are far from the frontline. WVS needed a vivid way to build understanding and empathy, then convert that empathy into sustained funding for education and mass dog vaccination.

Approach & Solution

We created a cinematic 360° film and a custom VR app to place donors on the ground in Malawi. The narrative follows a clear arc guided by WVS founder Luke Gamble (in the pic above):

• Arrival at Lake Malawi to set the scene and scale
• A family portrait that humanises risk and daily life
• School sessions that show practical prevention
• Mass vaccination day that demonstrates community mobilisation and the 70% coverage threshold that breaks transmission
• A direct, actionable call for support

The custom app makes the experience event‑ready and repeatable. It is used in donor meetings, briefings, and activations to open conversations and secure pledges.

The experience was shot on the Meta Three camera, at 12.5k resolution. With aerial shots on our lightweight 8k rig.

Execution

What we delivered

• 360° film optimised for comfort and clarity in‑headset
• Custom VR app to host and present the experience
• Story structure that moves from risk to solution to action
• On‑screen graphics and a concise call‑to‑action

Creative and technical highlights

• On‑location 360 capture across lake shore, village, classroom, and vaccination site
• Clean, distraction‑free interface for quick onboarding at events
• Robust offline playback for reliable demos

Collaboration

• Worked alongside WVS and Mission Rabies teams, village leadership, vet students, and community volunteers to film responsibly and accurately

Results & Impact

• The Malawi film is now live in WVS’s custom VR app and used for fundraising conversations
• Early use shows strong engagement and improved donor understanding of the end‑to‑end effort from education to vaccination
• More country films are planned, building a scalable library for outreach

Client testimonial – Luke Gamble, charity Founder and CEO

“Our experience in partnering with Visualise in Malawi was exceptional from start to finish.

Henry and Jack were not only superb to work with – reliable, agile, and great company – but they also delivered outcomes beyond what we’d hoped for.

They repeatedly went the extra mile to support the charity and worked exceptionally hard to ensure we had a fantastic product at the end.

I recommend Visualise without hesitation.”

Takeaway & Broader Significance

Immersive storytelling helps donors witness the stakes and the solution in one sitting. By connecting empathy to a clear threshold for success, VR becomes a practical tool for funding lifesaving public‑health work.