At the time of launch, the car had not been unveiled, and so the content is blurred and not yet interactive. Instead, the video encourages the user to put on their headphones and experience the Binaural Audio in its full glory as the car screams past them over the polished surface of the Excel Centre in London.
The teaser video will be followed by a full interactive 360º version when the car is unveiled in January 2019.
The video content was shot on a custom Panasonic GH5 based rig and stitched using optical flow techniques with no visible seams. The lighting and look was thanks to the brilliant James Medcraft (DOP). The binaural head used to capture the audio was a Neumann, augmented with a Sennheiser Ambeo and additional microphones mounted on the car itself.
At the time of writing the teaser video had received 96K views on Facebook, making it Toyota’s most popular video for the last two years.