Directing immersive content is not easy. You need to be able to think from a different perspective and in a copmpletely new medium. For 360 video you need to know how to lead the eye, how to pace the footage and what to consider for physical effects like comfort. For AR you need to understand the nuances of the technology and how people access it, it's all about the user journey. The best immersive directors can play with the deeply emotional and physical aspects of these new mediums to bring about strong emotions and reactions in their viewers. We have worked with some of the best, find out more below.
Anil is a creative industry veteran who comes from a background in animation, film and entertainment. His eclectic career path has taken him through all areas of the creative industries. He has held senior creative director roles with Paramount and Disney and is an experiential expert - merging the physical and digital to develop concepts that find the sweet spot where cutting-edge tech and real-world human experience meet in exciting and engaging ways. He’s also a professional photographer with an eye for a powerful image. He has developed work for, among others, The premier League, Channel 4, Adidas, Lego, Jameson, IBM, Playstation, Twitter, Estee Lauder and Nike.
Jason is an experienced VR & 360º director and an award-winning writer and film director. He weaves his art of beautiful storytelling into everything he does, combining over 20 years experience in commercials and documentaries with the new and exciting opportunities that VR technology offers. Along with his extensive film experience, he has also worked as a Creative Director in Brand & Digital agencies which gives him a deep understanding of how to use film and VR to strengthen brand stories and greater insight into clients needs. He has made a number of VR films and 360º experiences with Visualise - including 4 stunning films for Macallan whisky.
Anrick is a cross-disciplinary Director, exploring immersive storytelling through Virtual and Augmented Reality. His work lies at the intersection of narrative and experiential technology. He is passionate about human-centered storytelling and uses intensive research and iterative prototyping to create complex and multilayered experiences that have a unique voice and real-world impact. He has worked extensively with 360 film but is equally experienced in working with game engine technology and VFX. He has collaborated with, among others, PBS, Nike, Water.org, ChildFund, The Royal Shakespeare Society, The Guardian, UNHCR, Siemens, Google, and Microsoft.
Steven Boyle is an award-winning director. His work encompasses an unusually broad range of styles across many mediums including branded content, commercials, factual, music videos and drama. Steven’s work combines technical flair with a natural instinct for performance and he has become known for handling large casts on technically demanding shoots. His brand work includes films for BT, Nintendo, Virgin Media and Sky Movies and he has won 7 RTS awards including 3 Craft Awards for ‘Professional Excellence in Directing’ for his short film work. Steven has completed a number of projects for Visualise, including a large recruitment piece for Virgin Trains.