Virtual Reality and the Automotive Industry
VR has become an indispensable phase of the car design and manufacturing process. In a virtual space, designers and engineers are able to see, test and experience a car. Now customers can do the same.
VR automotive applications are moving beyond the R&D labs and factories into showrooms and homes. Customers can enter virtual environments and test drive any number of cars and configurations without even leaving the dealership. Why not bypass showrooms entirely? Send a salesman equipped with VR headsets to the homes of prospective buyers. Consumers can now sit on their sofa and have a virtual test drive of a Porsche in their pyjamas.
This is not gaming territory anymore. Shopping habits are increasingly digitally-driven, particularly amongst millennials and these kinds of VR auto experiences are bringing more and more young people into dealerships. By 2020, studies suggest that 5% of all cars will be sold online. Virtual reality will be a major driver of this shift.
In short, virtual reality isn’t just for car manufactures. Rental companies, race circuits and motor shows, as well as fuel, tyre and oil brands, are using the thrill of VR to differentiate themselves and engage audiences in amazing ways.
Wherever you operate in the automotive arena, VR can give you the edge.
How VR can take you further
More cars, smaller showrooms
Bring value to dealerships on the high street by offering VR test drives in boutique shops, giving more people more experiences of more cars.
Reach consumers anywhere, anytime
Build a VR car showroom filled with virtual cars that customers can explore without even leaving their homes.
Deepen customer loyalty through powerful storytelling
Tell your brand story in a whole new way by taking people on VR tours of your factories, letting them see up close how their car was created.
Increase conversions via emotion-driven lead nurturing
Put people behind the steering wheel and unleash them on a racetrack. Or sit them in the cockpit and let a pro take the wheel. Either way, give people visceral virtual experiences of what your brand can deliver.
Blaze a trail through social media
Leave the static words and images of traditional marketing in the dust by creating 360º films for desktop and mobile as well as VR apps and VR goggles.
Putting our expertise in 360º video, sound and CG VR to work, we have created more VR auto experiences than any other studio. We’ve:
- Re-created the cult classic C’était un rendez-vous in 360º VR for Ford Mustang
- Designed 360º car explorers for Volvo
- Taken Lamborghini fans for a serious spin along the Amalfi coast
- Ridden shotgun with The Stig, shooting a 360º dedicated app for Top Gear
- Built interactive race experiences (with hydraulic seats) for Audi at the Goodwood Festival of Speed.
We haven’t just worked with these brands on imagining and designing their experience; we’ve also developed bespoke strategies for optimal distribution. And we ensure the experience lives on by repurposing content for use across multiple platforms like Igloo dome, VR apps, web players for website, 360° pop-up ads, YouTube and Facebook.
Car manufacturers were one of the first to foresee the potential of virtual reality. Now the time is right for the rest of the automotive industry to get up to speed.