Premium Precision vs. Scalable Reach

Apple’s October 2025 Vision Pro refresh adds the M5 processor, improved graphics throughput, and a lighter dual-knit headband. The result is smoother multitasking in spatial environments and longer comfort for professional users. But Apple’s $3,499 price tag confirms its strategy: stay premium, perfect the tech, and dominate the creative and enterprise tiers before chasing mass adoption.

The Android Countermove

While Apple polishes, Samsung and Google are finalising their Android-powered mixed-reality headset, reportedly aimed below $1,000. It promises native access to YouTube XR, Play Store apps, and cross-device compatibility. This matters for brands – especially in retail and entertainment – because broader affordability means immersive activations can reach real audiences, not just demo rooms.

What It Means for Brands

Visualise’s clients often ask when to jump in. The answer is: now, but with purpose. Spatial computing is evolving into two clear tracks:

• High-end creative tools for design, training, and cinematic experiences.

• Accessible XR ecosystems for marketing and commerce at scale.
  Brands that plan for both will future-proof their storytelling.

Visualise’s Perspective

We see this as a shift from hardware-driven hype to experience-driven strategy. Whether it’s a high-fidelity VR film or a browser-based AR try-on, the goal is the same – engagement that converts. As new devices lower the entry barrier, the opportunity widens.