Liverpool Football Club – Together We Win

LFC Web AR Experience - Together We Win

We produced a web based experience for AXA and Liverpool Football Club to allow you to take a picture with the Premier League Champions! The picture can then be saved and shared across social channels.

LFC Selfie Experience

We also integrated background removal for each of the pictures from the brilliant website, integrating their API in to the experience.

When people hold up their phone they are encouraged to line themselves up with a silhouette and then cheer before the photo is taken.

The extra step of cheering allows for us to confirm it’s a real person and avoid the risk of people using photos that may not align with AXA or LFC policies.

After this step, the picture is branded and then saved to the users phone.

To experience this for yourself, head to