What is Virtual Reality?
Virtual Reality (VR) is the most immersive and exciting way of experiencing something, second only to actually being there. VR transports the viewer to another environment, either artificial or real.
VR content is experienced wearing a headset, from basic models like the Google Cardboard to high end versions such as the Oculus Rift or the HTC Vive which allow the viewer to interact with the environment around them.
Types of VR we provide
Currently, the types of Virtual Reality we provide can be split into three main areas:
360° video is one of the most powerful content formats in storytelling. It transports viewers to the centre of a narrative, giving them a highly immersive experience of a real-world event or fictional scene. Because major platforms like YouTube and Facebook support the format, 360º video is the most shareable form of VR content, with the potential to reach millions. You can read more about our 360º video production services here.
Interactive VR allows the user to interact with the experience, turning them from a viewer into an active participant. For example, a storytelling piece may ask the user to choose either route A or B. The viewer makes their decision and the story continues down that path.
Volumetric VR builds on the interactive element by allowing the user to physically move around the scene they’re experiencing. This kind of VR requires a high-end headset such as the HTC Vive paired with a powerful computer. The user will usually have controllers too so they can pick items up or move things around.
Years of experience in VR
Visualise are the most experienced Virtual Reality agency in Europe, having created well over 100 VR experiences for some of the top brands in the world. Our clients include Facebook, Google, BBC, The Economist, Ford, Audi, Mercedes, Doctors Without Borders, The Red Cross and many more. To view some of our award-winning work, head over to our Work page.
We are one of the few VR agencies to have a roster of dedicated VR directors, all specialists in the field of immersive, 360º filmmaking. Read more about our directors here.
If you’ve got an interesting project in mind, we’d love to hear from you.