Virtual Reality (VR)
What is Virtual Reality?
Virtual Reality (VR) transports your audience to other places, moments or experiences in a way that is unparallelled in any other medium. With high quality VR the viewer is so entirely immersed in their virtual surroundings that they momentarily forget the real world around them. This is called ‘presence’.
Working with game engines such as Unity, we can create fully immersive environments which sit anywhere between real-world captured VR films, to a fully 3D-rendered interactive environment – as well as a mix of both. With the addition of immersive, spatialised audio, this can visually and narratively take people far beyond a traditional flat screen experience, and outstrips what VR could do a few years ago.
VR content is experienced wearing a headset, from basic models like the Google Cardboard to high end versions such as the Oculus Quest 2 or Quest pro, HP Reverb or the Valve Index which allow the viewer to interact with the environment around them.
As a VR agency, Visualise are perfectly placed to advise on the best type of VR (or AR) for your project. Give us a call to chat through your options.
Types of VR we provide
Visualise are a virtual reality (VR) agency. The types of VR we provide can be split into four main areas:
Interactive VR allows the user to interact with the experience, turning them from a viewer into an active participant. You are transported to a fully immersive environment that you can (usually) freely explore, with six degrees of freedom. This means you can walk around bend down, look around, pick up, play learn, anything, it’s another world.
360° video is one of the most powerful content formats in storytelling. It transports viewers to the centre of a narrative, giving them a highly immersive experience of a real-world event or fictional scene. Because major platforms like YouTube and Facebook support the format, 360º video is the most shareable form of VR content, with the potential to reach millions. You can read more about our 360º video production services here.
Volumetric VR takes interactive VR to the next level, using real images and video captured of people, places and objects, it recreates the real world in VR.
Volumetric studios, which enable the capture of spatial or volumetric video, have taken a huge leap forwards in the last few years. Using an array of cameras and sensors, shoots to create full volume recordings are being used for ground-breaking virtual productions in Film & TV, and increasingly also by industries such as fashion. Capturing in this way enables creation of digital humans and immersive environments with real -world depth.
This content is challenging to capture and produce but the results are spectacular. It’s not cheap either, but well worth it for the right project!
Live VR / 360º Streaming
You can live stream 360 cameras straight to VR headsets, allowing an uncapped number of people to watch an event like they were actually there too.
We have done this for music gigs, sports events and business conferences. We have a unique partnership with Meta Camera that allows us to stream these events in unrivalled quality.
Years of experience in VR
Visualise are the most experienced Virtual Reality agency in Europe, having created well over 100 VR experiences for some of the top brands in the world. Our clients include Facebook, Google, BBC, The Economist, Ford, Audi, Mercedes, Doctors Without Borders, The Red Cross and many more. To view some of our award-winning work, head over to our Work page.
We are one of the few VR companies to have a roster of dedicated VR directors, all specialists in the field of immersive, 360º filmmaking. Read more about our directors here.
If you’ve got an interesting project in mind, we’d love to hear from you.
Augmented Reality (AR) is a way of bringing digital content into the real world. Whereas Virtual Reality removes the viewer…
Virtual Reality (VR) transports your audience to other places, moments or experiences in a way that is unparallelled in any…