Virtual Tours / Open your doors to everyone

What a virtual tour is good for

• Factories and visitor centres – show the process without the safety briefing, as we did for Bentley and Alpine F1
• Showrooms and launches – let customers explore a product in its setting, like our virtual showroom for the Kia EV6
• Venues, hotels and property – sell the space before the visit
• Culture and institutions – open buildings and collections to people who can’t travel, as in our European Parliament tour
• Training and onboarding – walk new staff round a site before day one (see VR training)

Types of tour

Self-guided web tours

Hotspots, video, audio and text layered over 360 scenes, running in any browser with nothing to install. Our virtual factory tour for Bentley Motors works this way.

Live-hosted tours

A presenter guides groups through the tour in real time, for sales calls, press and customer events – as we built for Bentley’s hosts and customers.

Headset tours

The same scenes delivered on VR headsets for events, showrooms and exhibitions, with stereo capture and spatial audio where it adds to the experience.

How we work

1. Plan – goals, audience, the route through the space and what each stop needs to say.
2. Capture – 12.5K 360 photography and video on site on our own Meta Camera systems, planned around opening hours.
3. Build – hotspots, video, audio, branding and analytics in a custom web player.
4. Launch and support – hosting, updates and new areas added as your site changes.

Need film rather than a space to explore? See 360 video production. For configurators and other browser-based 3D, see interactive web experiences, and for more examples, virtual tours and showrooms.

FAQs

How much does a virtual tour cost?

Most of our virtual tours sit in our VR apps and virtual tours band of £25,000 to £70,000, excluding VAT, depending on the number of scenes, the interactive features and where it needs to run. Registered non-profits receive a 10% discount.

How long does a virtual tour take?

Typically four to ten weeks from brief to launch. Capture is usually a day or two on site; the biggest variable is how quickly approvals come back, so we agree a review schedule at the start.

Do people need a VR headset?

No. Most tours run in a web browser on a phone or computer. The same tour can also be delivered to VR headsets for events and showrooms.

Can you add to a tour we already have?

Yes. We can add new areas to an existing tour, or rebuild an older one at higher resolution, as we did when we reimagined Bentley’s factory tour in 12.5K.

Can the tour sit on our own website?

Yes. We can embed a tour anywhere you need it, including your own website, or host and update it for you.

What can you tell us about visitors?

Every tour comes with analytics: visits, time spent in each scene, hotspot clicks and general usage, so you can see which parts of the space people explore most.

What does 12.5K mean?

It is the width of each 360 image: 12,500 pixels across the full view. Captured on our own Meta Camera systems, it keeps products, signage and finishes sharp when people look closely.