Coca-Cola’s playable billboard, Times Square
What you need
Campaigns and social AR / Make the moment people film and share
The campaigns people talk about are the ones they can play with, put themselves in or cannot quite believe. We build all three.
For Coca-Cola we turned the Times Square billboard into a two-player game. For the NBA we put fans on a 20-metre billboard in Madrid with a selfie and a QR code. For SEGA we sent a dinosaur skeleton down a London street, in a film that has had over seven million views.
We make playable out-of-home, WebAR that opens from a QR code with nothing to download, social lenses and effects, and the CG films known as fake out-of-home. And we will tell you which one fits the idea and the budget.
- 6.8 millionimpressions from one day of Coca-Cola’s playable billboard
- 7 million+views for SEGA’s Two Point Museum film
- BIMA and IBCaward-winning AR, for Selfridges and BT Sport
- 4 - 6 weeksfor most AR projects
What we make for campaigns
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Playable out-of-home
Billboards people control from the street, live. The system we built for Coca-Cola can link screens in different cities for head-to-head play.
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WebAR
AR in the phone’s browser from a QR code on a poster, a pack or a window. Nothing to install, which is why it suits anything public.
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Social lenses and effects
Snapchat Lenses and TikTok effects: built-in reach and no learning curve, within tight file-size limits we know how to work to.
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Fake out-of-home films
A CG event staged in real footage of a real place, made for social feeds. It buys reach and talkability, not a physical audience.
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3D billboards
Anamorphic content for corner screens such as Piccadilly Lights. The illusion works from one sweet spot, and we will tell you if your screen has one.
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Selfie and fan experiences
Put fans in the picture with the team, on a billboard or in their feed, then let them save and share it.
Campaign work
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6.8 million impressions
Coca-Cola Playable Billboard
Two strangers, a red sofa and a game of bottle-cap pong on the Times Square billboard, with around 10 milliseconds of lag. View case study
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WebAR
NBA Augmented Billboard, Madrid
Take a selfie, hold your phone up to a 20-metre billboard in Madrid and see yourself in the Dallas Mavericks line-up. View case study
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7 million+ views
SEGA Two Point Museum
A dinosaur skeleton chasing a London cab: the lead launch film for Two Point Museum, made with Havas Play. View case study
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WebAR windows
Harrods - Witness a Spectacle
The Christmas windows on Brompton Road, brought to life through a phone’s browser. View case study
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AXA
Liverpool FC - Together We Win
A web experience that puts you in a photo with the Premier League champions, ready to share. View case study
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Fake out-of-home
NBA Paris 2025
Paris landmarks dressed in NBA jerseys to announce the 2025 games. View case study
“During our partnership, we worked together on the production of an interactive, playable billboard that showcased the innovative spirit of Turkish Airlines. Throughout the project, the team at Visualise demonstrated a high level of professionalism, creativity, and dynamism.”
How a campaign build runs
Creative consultation
What you want to make and what it should achieve. We are clear about what the technology can and cannot do.
Scope and prototype
A written scope with the functionality, timeline and cost, then a first working build.
Review builds
Regular builds to try on your own phone, so problems are caught early.
Launch
Tested on real devices and on site, then live, with hosting in place.
Guide prices
- WebAR activationHosting typically £450 - £1,150 a month; the first 12 months is usually included
- £15,000 - £85,000
- A further experience on the same buildCheaper the second time: the framework already exists
- from around £17,000
- Native app AR campaign at full scale
- around £100,000
- Fake out-of-home and 3D billboard filmsSend a storyboard or a rough idea for a real number
- priced per brief
All excluding VAT.
FAQs
WebAR or an app?
Reach versus capability. WebAR opens from a QR code with nothing to install, so it wins for anything public-facing or one-off. An app tracks more reliably and opens up more advanced features, but you have to persuade people to download it.
Do you still make Instagram filters?
The platforms have changed considerably: Meta closed its Spark AR platform to outside creators in January 2025. We make social AR for Snapchat and TikTok, and where a brief once said ‘Instagram filter’ we now usually recommend WebAR, which gives you control of the experience and opens from any link or QR code.
What is a fake out-of-home film?
A CG event staged convincingly in real footage of a real place - a giant product on a landmark, a creature in the street - made for social feeds rather than the street itself. It buys reach and talkability, not a physical audience. If you need people standing in front of something real, that is a different brief.
How long does a WebAR experience stay live?
Twelve months from launch as standard, then renewable. If you want it permanent, we will build and price it that way.
How quickly can you turn a campaign round?
Most AR projects take four to six weeks. The biggest cause of delay is approvals rather than the build, so we agree a decision schedule at kick-off.
How do we measure it?
By agreeing the numbers before anything is built: scans, plays, dwell time, shares, impressions. Coca-Cola’s billboard recorded 6.8 million impressions and an average of five minutes’ play per session.
Get in touch
Have an idea that needs to be real?
Send us the idea, the date and the budget range. We will tell you how to build it, or what to build instead.