Virtual Tours / Open your doors to everyone

Virtual Tours

We make 360 virtual tours for brands, venues and institutions from our London studio, and have done since 2011. Our virtual factory tour for Bentley Motors became the third most visited page on Bentley’s website, and our tours have taken people inside the European Parliament and Alpine F1’s headquarters.

A virtual tour lets people explore a real place at their own pace – on a phone, a laptop or a VR headset – and keeps working long after the shoot. We capture in 12.5K on our own Meta Camera systems, so every space looks as close to being there as the screen allows.

360 virtual tour of an Olympic aquatics centre, with hotspots over the pools, diving boards and stands

What a virtual tour is good for

  • Factories and visitor centres – show the process without the safety briefing
  • Showrooms and launches – let customers explore a product in its setting
  • Venues, hotels and property – sell the space before the visit
  • Culture and institutions – open buildings and collections to people who can’t travel
  • Training and onboarding – walk new staff round a site before day one

Types of tour

Self-guided web tours

Hotspots, video, audio and text layered over 360 scenes, running in any browser with nothing to install. Our virtual factory tour for Bentley Motors works this way.

Live-hosted tours

A presenter guides groups through the tour in real time, for sales calls, press and customer events – as we built for Bentley’s hosts and customers.

Headset tours

The same scenes delivered on VR headsets for events, showrooms and exhibitions, with stereo capture and spatial audio where it adds to the experience.

European Parliament Virtual Tour

How we work

  1. Plan – goals, audience, the route through the space and what each stop needs to say.
  2. Capture – 12.5K 360 photography and video on site on our own Meta Camera systems, planned around opening hours.
  3. Build – hotspots, video, audio, branding and analytics in a custom web player.
  4. Launch and support – hosting, updates and new areas added as your site changes.

FAQs

How much does a virtual tour cost?

Most of our virtual tours sit in our VR apps and virtual tours band of £25,000 to £70,000, excluding VAT, depending on the number of scenes, the interactive features and where it needs to run. Registered non-profits receive a 20% discount.

How long does a virtual tour take?

Typically four to ten weeks from brief to launch. Capture is usually a day or two on site; the biggest variable is how quickly approvals come back, so we agree a review schedule at the start.

Do people need a VR headset?

No. Most tours run in a web browser on a phone or computer. The same tour can also be delivered to VR headsets for events and showrooms.

Can you add to a tour we already have?

Yes. We can add new areas to an existing tour, or rebuild an older one at higher resolution, as we did when we reimagined Bentley’s factory tour in 12.5K.