Louis Vuitton - Zoooom with Friends, Place Vendôme
Who we work with
Brands / New to immersive? Start here
You do not need to know the difference between VR, AR and 360 to brief us. Tell us what you want people to feel, do or remember, and we will work out the format.
Since 2011 we have made over 100 immersive experiences, for brands including Bentley, Coca-Cola, Louis Vuitton, Mercedes-Benz, Harrods and Octopus Energy. You do not need to have done this before.
We publish our prices, say how long things take and tell you when a simpler film would do the job better. When immersive is the right answer, you get a team that has made it work many times.
- Since 2011Immersive is all we do
- Over 100immersive experiences delivered
- From £10,000Published guide prices, further down this page
- Award-winningCannes Corporate Gold, Raindance, BIMA, IBC and The Drum
What brands ask us for
-
Launch a product
Let people see it, place it and try it before they can reach it - in AR on their phone, on the web or in a headset.
-
Stand out at an event
Walk-in LED rooms, headset experiences and domes, with the content shot and mastered for the space.
-
Open the doors
A factory, a showroom or a venue that anyone can explore online. Bentley’s virtual factory tour became the third most visited page on its website.
-
Make something people share
Playable billboards, AR on posters and packaging, and CG films made for social feeds.
-
Train your people
First aid, safety and site inductions rehearsed in VR rather than read from a slide.
-
Work out what to make
Not sure immersive is right? A short strategy engagement gives you a plan you could take to any studio.
Brands we have made it for
-
3rd most visited page
Bentley Motors Virtual Factory Tour
A 12.5K virtual tour of the Crewe factory that became the third most visited page on bentleymotors.com. View case study
-
App AR
Louis Vuitton - Zoooom with Friends
Animated characters from the Zoooom with Friends campaign climb the Place Vendôme flagship, seen through the Louis Vuitton app. View case study
-
6.8 million impressions
Coca-Cola Playable Billboard
A billboard in Times Square that two people could play, live. Six straight hours of play in a one-day activation. View case study
-
VR and AR
Octopus Energy Immersive Wind Turbines
Stand beneath a wind turbine, and hear it, before one is built near you. Made to show communities what turbines are really like. View case study
-
WebAR
Harrods - Witness a Spectacle
Hold a phone up to the Christmas windows on Brompton Road and the display comes to life. Nothing to download. View case study
-
WebAR
Van Cleef & Arpels - Heures Florales
A rare Lady Arpels watch you can turn in 3D on your phone, and watch as it tells the time in flowers. View case study
“Overall Visualise are also exceptionally accommodating, easy to work with and tackle every challenge and curve ball thrown at them with enthusiasm and commitment. They always push us to make the experience better and their professionalism and dedication to delivering a top-tier product has no doubt ensured the project’s success.”
How a first project runs
Tell us the aim
Not the technology. Who it is for, where they will be and what you want them to do afterwards.
We recommend a format
VR, AR, 360 film or something flatter, with a budget, a timeline and examples of it working elsewhere.
We make it, you review it
A statement of work sets out every deliverable. Production runs in stages, with something to look at and comment on at each one.
Launch and learn
We test on real devices, help you get it in front of people and follow up on how it performed.
What it costs
- 360 filmA documentary-style shoot at one end, a scripted production with actors and VFX at the other
- £10,000 - £100,000
- WebAR experienceOpens from a QR code in the phone’s browser, with nothing to install
- £15,000 - £85,000
- VR app or virtual tourDepends on the number of scenes and how interactive it is
- £25,000 - £70,000
- Installations and attractions
- from £100,000
All excluding VAT. Headsets are quoted separately, and registered non-profits receive a 20% discount. We will tell you early which end of a range your brief belongs at.
FAQs
We have never done this before. Where do we start?
With the outcome, not the technology. Tell us who you want to reach and what you want them to do, and we will come back with the format that fits, what it costs and examples of it working for someone else. You can also ask our assistant first - it knows our work and our prices.
What is the difference between VR, AR and 360 video?
360 video is film that surrounds you: the camera sees in every direction and you choose where to look, in a headset, on a phone or on a giant screen. VR is anything experienced in a headset, from a 360 film to a world you can move around and interact with. AR adds digital content to the real world in front of you, usually through a phone camera. Many projects use more than one.
How long does it take?
Most AR projects take four to six weeks. Virtual tours and interactive web builds typically take four to ten weeks from brief to launch. A 360 film usually shoots in one to three days, with planning before and post-production after.
Will our audience need headsets or an app?
Often not. WebAR and virtual tours open in a phone’s browser from a link or a QR code, and 360 films play on YouTube as well as in headsets. Where headsets are the right choice - at an event, say - we can supply and run them for you.
How will we know it worked?
We agree the measures before anything is built: plays, dwell time, completion, footfall or sales, whatever the piece is for. Bentley’s virtual factory tour became the third most visited page on its website, and Coca-Cola’s playable billboard earned 6.8 million impressions in a day.
What if immersive is the wrong answer?
Then we will say so. If a well-made flat film answers the brief for a fifth of the budget, that is what we will recommend.
Get in touch
Not sure where to start?
Tell us what you want people to feel, do or remember. We will come back with a format, a budget and examples.