The Future Of Brand Experience
Virtual reality is a new medium. The first for over a generation. It’s a medium that transports you, to real or imagined places. It’s a medium that allows you to connect to people, characters or places on an emotional level. It is also totally unique in it’s ability to inspire and create a sense of magic.
Virtual reality is evolving at a rapid rate – the cameras, software, platforms and techniques are changing on a monthly basis. New ways of using VR in new industries are emerging and we are constantly challenged to find solutions. Luckily, that’s what we love doing. You can find out more about some of our camera systems here.
The ROI of VR
One of the questions marketers often ask when embarking on their first VR project is ‘what ROI can I expect?’. There are a plenty of cases out there that prove a strong ROI for VR and we discuss a few here.
The Route to Mass Adoption
VR hit 50 million users in 2016 and is set to be a $30,000,000,000 industry by 2020. To put this is perspective, this means that it will be bigger than TV by 2025.
The number of headsets out there may be relatively low now but the prevalence of 360 video platforms like YouTube and Facebook 360 mean eyes on content is high.