Take a seat at MWC and immersive yourself in the Ford SYNC AppLink with a ‘drivable’ virtual reality experience.

Mobile World Congress in Barcelona launched Sunday 21st Feb and if you haven’t heard, Mark Zuckerberg made quite possibly the best surprise appearance during the product launch of Samsung’s Galaxy S7 on Sunday.

We’re also there (in spirit) with our latest immersive work for Ford and Ministry of Sound, which can be found at Ford’s impressive stand, C20 located in Hall 3.

To experience the new Ministry of Sound app for Ford SYNC AppLink, attendees are invited to sit in a car seat and view elements of the application while being virtually transported to far-flung locations, from pool side in Ibiza to the middle of Ministry’s iconic London club via the Samsung Gear VR headset.

MWC finishes 25th Feb, to stay up to date on Twitter check in on #MWC16 and #FordMWC or visit Ford’s blog.